Our Strategy

The Lowe’s strategy is rooted in serving our customers. We’re guided by our mission: Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.

Total Home Strategy 2025

Lowe’s Total Home Strategy provides a full complement of products and services for Pros and Consumers alike, enabling a Total Home solution for every need in the home. Foundational to this strategy is providing customers one of the world’s most customer-centric, omnichannel retail experiences.

5 Focus Areas to Capture Market Share Across DIY and Pro

 

Drive Pro penetration

Accelerate online sales

Expand home services

Create a loyalty ecosystem

Increase space productivity

Best-in-Class Omnichannel Retail Experience

As we continue to enhance our omnichannel capabilities, increase our Pro penetration and deliver everyday value for our DIY customers with our Total Home Strategy, we are positioning Lowe’s as the one-stop shop for DIY and Pro customers to get everything they need for their home improvement projects.

Marvin R. Ellison, Chairman & Chief Executive Officer